App Explainer Videos

What Makes an App Explainer Video Stand Out?

With so many apps, the launch of a new one should generate as much awareness and enthusiasm as possible, and explainer videos for apps that incorporate a professional voice actor are specifically tailored to showcase mobile or desktop applications in action.

From conversational to straight corporate, a great App Explainer Video Voiceover can build up initial excitement, provide key information, and maintain that excitement until the app’s launch time and beyond! Whether used on websites, shared internally, spread organically on social media, or boosted as a paid ad, Video Explainers are some of the most widely used marketing tools today.

I provide explainer video voiceovers for diverse global clients. This includes educational programs, pop culture brands, and nonprofits, as well as health organizations, financial technology (fintech), cutting-edge entertainment, and more. 

Captivating Users with the Right Voice

Need a voiceover that makes your app explainer video stand out? A great voiceover keeps users listening. If you need a business demo, a startup pitch, a walkthrough video voice, or a user-friendly tutorial, a professional voice actor brings clarity along with credibility and relatability to your message so viewers are excited to keep listening and learning more.

The right explainer video narration can showcase core features, benefits for your target audience, step-by-step instructions, and where and how to download in a way that grabs attention and drives action.

My voice has been used to hold users’ interest and guide them seamlessly toward downloading, installing, updating, subscribing, or making a purchase. Whether promoting a mobile app, SaaS platform, or business software, my explainer video voiceover helps potential users understand why they need your app and how to use it effortlessly.

Real Voice Actors Still Outperform AI

The best investment for an explainer video is a real human voiceover guiding them vs a generic machine voice reading predictably off a script. You may save a little money settling for an overused AI voice with comically hit-or-miss pronunciation that sounds like anything else on social media, but the true cost is an easily forgettable video, losing credibility, and missing an opportunity to create interest with your audience. 

AI voiceover is impressive but still limited. Even the largest and most diverse database of AI voices struggles with authentic accents and dialects in real conversations. When it comes to nuanced reads and emotional connection, don’t leave your app’s first impression to a generic AI sound. A human voice can empathize with a listener’s needs. Real actors can add range, adjust tone, and incorporate notes, while AI can only be slightly tweaked at best.

A professional voice actor makes the most of your precious marketing video seconds

• Demonstrating the app’s user interface, design, and functionality.
• Showcasing how the app solves specific user problems.
• Simplifying complex app features and related terms.
• Showing where and how to download the app.
• Introducing recommended updates and keeping users informed.
• Provide complimentary narration for Whiteboard Animation videos.
• Inspire increased conversions, brand awareness, and quick installations.
• Stand out in a competitive mobile app market.

Using a professional voiceover doesn’t mean stiff or boring, it can mean a casual, inviting, conversational, and even humorous narration, keeping viewers entertained while informing. No matter the vocal style, I focus on the human nuances that get audiences to connect.

Why Choose a Professional Voice for Your Explainer Video?

Did you know that people remember 90% of the information presented in an explainer video? A voice actor adds personality, clarity, and a human touch, making your app’s message more impactful than text and images alone, boosting app engagement and downloads. They are affordable, effective, and can turn wordy explanations into 30 seconds to 3 minutes of attention-grabbing visual storytelling.

Images alone can be powerful, but images with words are a dream team!

You also don’t want to take up too much of your audience’s time. You can show and tell viewers why they should care, cover both education and promotion, and communicate real-world applications in just a few minutes.

As someone who loves discovering and recommending great apps, I know the power of a well-crafted explainer video that feels trustworthy. They can be a shorthand for getting an app’s value across, highlighting key features while keeping it concise. A trusted voice can be a bridge between a great app and satisfied new users.

Voiceover That Amplifies Your App’s Appeal

Many of the best app promos feel like a trusted recommendation from a friend, conveying a “valuable insights from a real user” feeling. An informative, approachable, and encouraging voice helps viewers navigate your app’s setup and features without feeling overloaded, whether you’re marketing to industry professionals or everyday consumers.

It helps to have a friendly voice walk you through a demo of how an app works and what to expect from set-up to power use, without being intimidating or pushy, while making sure it’s all easy to follow and understand, helping to overcome any doubts or uncertainty.

This is true whether you’re marketing to pros in a specific field or everyday users.

• Voiceover helps viewers figure out what your app is all about.
• Voiceover can speak to a target audience’s specific needs.
• Voiceover can address concerns or questions users have.
• Voiceover can convey trust, convert, retain, or re-engage users.
• Voiceover can make complex processes feel more user-friendly.
• Voiceover can improve call-to-action (CTA) outcomes.
• Voiceover can build brand personality and recognition.
• Voiceover can build excitement for limited-time offers or new features.
• Voiceover that’s fun or relatable can increase social media shares.
• Memorable character voices are also a fun way to promote apps.
• And for users who learn best by listening, voiceover improves accessibility.

When done right, voiceover transforms a simple demo into a guided experience that viewers appreciate, making your message clearly understood without being too overwhelming, or taking up too much time, and also easy to revisit whenever they need a refresher, plus highly shareable to attract more interest. No one wants to rewind a confusing demo over and over again, or watch a video of bland technical explanations posted on a screen. An engaging voiceover keeps listeners’ ears happily tuned in.

Being knowledgeable about a subject doesn’t mean you’re the right person to explain it if your goal is to make the best impression. This is a great reason to hire an outside voice. Most successful explainers involve professional voice acting.

As an app video voice actor, I specialize in performing the precise tone for your message.

A fun, energetic voiceover can highlight an app’s playful personality, while a calm and relaxed voice may be more persuasive for another app. I collaborate with clients to find the right tone and approach through notes or direction. My skill as a versatile voice actor means knowing how to adjust to your brand and reinforce its message, telling its specific story.

My voice can complement your animated or whiteboard visuals, talk you through a screen-sharing video, or narrate to match whatever visual storytelling style you choose. 

Although voiceover is often one of the last additions in the creative process, its potential impact is too crucial to be treated as an afterthought.

Vocal Versatility: Matching Your App’s Unique Style

No matter what the approach of the overall app marketing and promotion is (inspiring, hilarious, an honest testimonial, completely conversational like I’m talking to a friend, seriously informative, an authoritative expert, or an announcer with a classic sales pitch), my goal is to always make the app compelling to the audience.

Diversity in Explainer Videos

 A voice that resonates with different backgrounds, ages, and experiences makes an app feel inclusive, accessible, and trustworthy to a broader user base. I have a Neutral American sound but can add nuances to connect with a wider audience authentically.

As an African American Female Voice Actor, I understand the importance of inclusive and relatable voices. Black Women are a rapidly growing demographic of entrepreneurs, and as one myself, I use that authenticity as a Black Female Voiceover Talent, constantly growing my own business to relate to app seekers wanting a recommendation or a knowledgeable explanation from a voice they can trust.

Using my wide and adaptable range—whether you need a youthful urban voice for social media or a serious voice for corporate content — I find just the right style your video needs.

I also appreciate hearing a female voiceover in explainer videos, which can be an advantage, particularly in traditionally male-dominated fields, by offering a fresh perspective and creating a more inclusive viewing experience, signaling that the information is for everyone, regardless of gender.

Diversity reflects actual users and helps brands make an impact. As a New York Voice Actor, I can’t help but keep it real! Audiences are not only more likely to engage when they hear a voice that reflects their own experiences, but prioritizing diversity in voiceover casting helps your message resonate with more downloaders and diverse demographics.

Let my unique voice showcase your unique app!

Need a voice for your Explainer Video?

If you need an App Demo Narration, reach out to tell me more about your specific project.

Niche Apps I’ve voiced explainer videos for include productivity apps, gaming apps, educational apps, health & fitness apps, personal finance & business apps, and children’s apps –  keeping a wide range of listeners informed and excited to download or learn more.

Being a New York City-based full-time voice over talent gives me the flexibility to schedule directed sessions, deliver audio in time to meet agreed-upon deadlines, or provide a fast turnaround time when requested.

I’m available to self-record and deliver quality audio files, collaborate remotely from my home recording space via Source-Connect, Zoom, Microsoft Teams, or other convenient platforms, or work with you from a recording studio in the NYC area. 

You know your app is awesome—let’s give it the voice it deserves!

Professional-quality sound and expert voiceover: that’s my standard.

See samples of app explainer videos I’ve worked on below, or explore more of my diverse voiceover work on my Featured VO Projects page and my Voiceover Demos page.

I Look Forward to Connecting With You!

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